When sharing Experiences by Jebbit on social media, customizing how your post appears can significantly increase user engagement. This feature allows you to define the image, title, and description that will appear when your experience link is shared, creating a more polished and enticing preview.

Before you begin

Ensure your Experience by Jebbit is built and ready to be published.
Prepare your image and copy for title and description.

Customize your social post

From the Builder Map, select More > Customize Social Post Preview from the drop-down.
Add the image that users will see when this link is posted/shared, as well as a brief title and description of the experience. Keep this concise.
Click Test on Facebook to see how the social element will display with the Facebook Debugger Tool. You’ll be able to click fetch updated information or debug if things don’t appear correctly.
Click Finish once you are done designing your social posts.

Tip: This customization also changes the browser tab title for your experience, enhancing the user's branded experience even further.

Build creative that drives to your experience

While customizing your social post metadata helps control how your link appears when shared, the performance of your campaign also depends on the promotional content around that link. Check out the best practices below.

Platform	Element	Best practice
Meta (Facebook and Instagram)	Header copy	Clearly call out the type of content and any incentive.
	Copy	Give a bit more detail about the experience to give the user more context.
	Imagery	Provide engaging imagery that is relevant to the experience.
	Optimization	Optimize for volume and engagements. This often leads to stronger downstream metrics (e.g., completions, lead capture). Always test to see what performs best for your audience.
Instagram (Organic Post)	Description	Clearly call out the type of content, any incentive, and how the user can access the experience (e.g., “link in bio”).
	Imagery	Make sure it’s engaging and relevant to the experience.
Instagram (Story)	Copy	Call out the type of content and include a clear call to action to “swipe up” to access the experience.
	Imagery	Make sure it’s engaging and relevant to the experience.
	Optimization	Optimize towards volume and engagements to maximize the number of users going into the experience.
Other Social Channels (Snapchat, Pinterest, LinkedIn, etc)	Copy	Use similar best practices as Meta and Instagram. Call out the type of content (e.g., quiz, product match, trivia).
	Incentive/Value	Always call out the value users will get, even if it’s not monetary.
	Imagery	Strong imagery goes a long way. Make sure it’s engaging and relevant to the experience.
	Optimization	Optimize for volume and engagements to maximize exposure. Testing is encouraged to identify the most effective tactics.

Enhance SEO for your experience

Optimizing your experience for search engines can improve its visibility and reach. Here's how you can enhance SEO,

In the Builder Map's right-floating toolbar, click the More button.
Select Customize Social Post Preview. A modal will appear with options to customize how your experience is displayed.
The Social Share Title will modify your Page Title, and the Social Share Description will modify the Meta Description.
Click Finish once you are done customizing your Social Share Preview.

Next steps

When you're ready, publish your experience to apply the social post customization.
Share your launch link across social platforms and monitor engagement metrics.
A/B test creative combinations of image, title, and description to find what performs best.

FAQ

What size should my social post image be?

For the best visuals, make sure your image is 1200 x 628 pixels.

What if my preview isn't updating even after I customize it?

If you haven’t published the experience yet, the social metadata may not be pulled through. You can try to publish your experience first and then use Facebook Debugger Tool to fetch new information or debug if it still doesn't reflect the changes.

What purpose does the Page Title have?

In their guide to Influencing your Title Links in Search Results, Google says:
''Title links are critical to giving users a quick insight into the content of a result and why it's relevant to their query. It's often the primary piece of information people use to decide which result to click on, so it's important to use high-quality title text on your web pages."

What purpose does the Meta Description have?

Another great resource is Google's guide on How to Write Meta Descriptions: "Google will sometimes use the <meta name="description"> tag from a page to generate a snippet in search results, if we think it gives users a more accurate description than would be possible purely from the on-page content. A meta description tag generally informs and interests users with a short, relevant summary of what a particular page is about. They are like a pitch that convince the user that the page is exactly what they're looking for. There's no limit on how long a meta description can be, but the snippet is truncated in Google Search results as needed, typically to fit the device width."